Echelon Fitness teams up with Run Disney to tap into 170000 … – Sports Management

Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney Sports Enterprises.
The Run Disney race series is one of the largest race organisations in the US, with more than 170,000 runners participating in events each race season, plus virtual races.
As part of the new partnership, Echelon will supply its equipment on-site at Run Disney races held at Walt Disney World Resort in Florida and Disneyland Resort in California.
Echelon will also have a presence at Run Disney yoga events, plus offer interactive demonstrations at Run Disney race expos.
There are four race weekends at Walt Disney World Resort and two at Disneyland Resort.
Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events and a health and fitness expo, as well as yoga at select race weekends.
The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.
Echelon Fitness CEO, Lou Lentine, said: “Echelon is committed to helping our members reach and cross their finish line – so what better way to do this than working with Run Disney.
“Through this new collaboration, we are excited about joining with our members and Run Disney runners on their fitness journeys – from pre-training to post workouts.
“They can also use our connected fitness equipment for Run Disney virtual races from the comfort of their own homes.”